First Group’s Grand Rebrand

First Group, formally known as First Resorts, is a leader in the field of Property Management and is a diverse company, passionate about providing the highest levels of management excellence to property developers, hotel owners and leisure properties across South Africa and in the United Kingdom. Recently, First Group underwent an extensive facelift with an exciting makeover of the entire brand.

As Managing Agents for over 55 properties both locally and internationally, this extensive portfolio has also undergone an overhaul, being divided into exclusive classifications for each type of property and the unique offering that each brings to both leisure and corporate guests. The classifications of the properties now include:

  • First Hotels
  • First Resorts
  • First Apartments & Chalets
  • First All-Suites.

This re-branding aims to best assist customers in adequately choosing where to holiday according to their specific preferences.

Along with this, each property website will receive a fresh new design and simpler functionality. The new First Group logo design reflects a modern and refined company look that will be rolled out across all properties as they receive make overs of their own, which is already in full swing, kicking off at one of First Group’s most prestigious properties – La Montagne, in Ballito.

All of the First Group properties are located in sought-after destinations throughout South Africa, and between them offer the most comprehensive range of experiences available under one banner.

First Group continues to uphold its exceptional reputation of delivering superior service, and believe the fresh re-branding of the company will yield great future reward. With a keen focus on customer centricity for the future, First Group endeavours to listen and take into account every single member’s need and preference, while keeping up-to-date with prevailing trends.

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